I came across this article a few years ago when it first came out, but I have often – several times a year, at least – referenced it to my friends. It’s always when someone talks about how home-grown the brand is. Or how amazing it is that all the food tastes so good while being generic.
Did you also think Trader Joe’s was a quirky American brand with an amazingly delicious selection of store-brand food? Would it blow your mind to hear that it’s privately owned by a German family? Or that the seemingly generic products are outsourced to your favorite Whole Foods brands? Read that and more here:
>> Inside the Secret World of Trader Joe’s <<
– Sandra
Curious Catalog 